Some people may start the festive season as soon as September sets in, but many only get into the Christmas spirit once the new John Lewis ad has been released.
A week ago, the big day arrived.
The advert centres on a little girl who spots the man on the moon through her telescope. She sees that he is alone and wants to do something for him for Christmas, so she sends him a present: a telescope so that he can see earth, and most importantly the girl who has been thinking of him this whole time.
John Lewis have said that the ad aims to highlight the hardship of one million elderly people who go for more than a month without talking to a friend, relative or neighbour.
These elderly people do face extreme loneliness, and for carers the daily struggle can be even worse. Although they may communicate with the person they look after, 83% of carers say they feel isolated due to their caring role. The ad reminds people to “show someone they’re loved” at Christmas, encouraging us to remember those who won’t be surrounded by friends and family.
Though this man on the moon is not a carer, he faces incredible isolation, something the 6.5 million carers in the UK face every day. So we ask you; the next time you see the John Lewis ad, think of the carers who may feel like they are alone on the moon.